The idea was born
The first Emy Sirmione shop was opened in the early ‘60s by Marco Carvin who gave “birth” to the first high-fashion shop in the historic center of Sirmione, when the town was inhabited by fishermen only.
The first shop was called Emy Boutique: the name refers to Emilia, Marco’s wife. Initially, the shop was only selling women’s accessories among which there was even Hermes. At the time Emy Boutique was the only shop in the whole Lake Garda area to have been granted the license to sell Hermes items.